Performance Mortgage Announces Organizational Changes and Rebranding

Performance Mortgage Announces Organizational Changes and Rebranding


Updates Include New Logo and Website

Performance Mortgage Owners
Performance Mortgage Owners: John Heath, Desteni Mason, and Kristina Heath

Greenville, OH: Local mortgage broker Performance Mortgage is excited to reveal their new logo and website, coinciding with changes within the ownership team and a renewed go-to-market approach.

In late 2018, Performance Mortgage founder Bill Mason stepped down from an ownership role in order to focus on his own personal development. While he remains active within the organization as the Broker and a Mortgage Loan Originator, his departure led the remaining owners, Desteni Mason, John Heath, and Kristina Heath, to re-evaluate their business approach and long-term growth goals. For the past several years, each member of the ownership team achieved a high level of success investing in and growing their own personal brands; Desteni Mason with Mason Knows Mortgages, and John and Kristina Heath with Your Expert Mortgage Team.

While this go-to-market approach was extremely successful for Mason and the Heaths, they made the decision to eliminate their personal brands, coming together as a team to focus on growing the Performance Mortgage brand. “Our customers and our partners can expect the same amazing service and financing experience that they’ve always received!” remarked Desteni Mason. “This will be a seamless transition for everyone involved. The biggest change will be in the branding and marketing related to Performance Mortgage.”

“Our goal is and always has been to make dreams come true,” stated John Heath. “These changes will allow us to continue to achieve those goals, while paving the way for our continued growth, and expansion into new markets.” One of these new markets includes Fort Wayne, Indiana. After a local mortgage lender went out of business in late 2018, Performance Mortgage stepped in. They hired several Mortgage Loan Originators and opened a new Fort Wayne branch.

Performance Mortgage’s new website features a modern, responsive design. It’s designed to help buyers at all stage of the homebuying journey, including first-time homebuyers, existing homeowners looking to refinance or upgrade, and buyers looking to purchase a vacation home or investment property. The new website launched Jan. 21, 2019, and is located at the same address:

The new logo is symbolic of the Performance Mortgage mission, which is to be the best mortgage lender possible, finding the right Home Mortgage solution for each person’s life situation and serving as a guide and partner throughout the process of achieving their dream. The four quadrants of the house icon offer a dual symbolism: the four quadrants come together as a team just as the Performance Mortgage team has done, and each quadrant is unique, just like every homebuyer’s situation and solution is unique.


About Performance Mortgage: Performance Mortgage is a mortgage broker providing home financing services to homebuyers in Ohio, Indiana, Kentucky, and Florida. The company works with over 12 different lenders and specializes in FHA, VA, Conventional, and USDA home loans.
700 Wayne St. Greenville, OH 45331
NMLS #114045